DAVID CROGNALE

Design and Marketing / Diesel Emissions Service (DES)

Redding, CA

Mar, 2018-Present

• Translated marketing goals into high-impact digital & print assets, including graphics, ads, presentations, product photography, & social media.
• Drove measurable engagement through compelling email campaigns (33-54% open rates, 10-32% click-throughs) & SEO-driven blog articles/case studies, increasing site traffic.
• Developed varied print collateral, including flyers, brochures, & trade show materials, for strong, on-brand representation & engagement.
• Actively contributed to the visual strategy & growth of multiple brand identities, developing asset libraries & style guides.
• Collaborated with stakeholders & sales teams, guiding creative execution to deliver successful campaigns & e-commerce growth.
• Managed print production & maintained diverse corporate websites.

FREELANCE DESIGNER / Self-Employed

Redding, CA

Nov, 2016-Present

• Partnered with diverse clients to deliver custom web design, graphic design, & email marketing solutions, translating client visions into impactful digital experiences.
• Designed & developed custom graphics, website visuals, & logos, bringing client ideas to life from concept to completion.

LEAD DIGITAL 2D/3D DESIGNER / Animusic

Ithaca, NY

Apr, 1995-May, 2015

• Crafted production & marketing visuals, including concept art, 3D modeling, & post-processing, with an emphasis on stunning graphics & dynamic music-driven visuals.
• Designed comprehensive marketing collateral, including Blu-ray menus, printed materials, & websites, across various projects.